"Parents based in North London is looking for an exceptional and experienced instructor to assist their youngest child on his initial journey to growing into an British gentleman."
Upon seeing this post, you might naturally miss the term "first-steps" as mere an expression.
Yet, it could be the most important aspect of this distinctive position posting, as it aims to hire a tutor for a infant.
Numerous of submissions have since been received since the anonymous family advertised their search for the £180,000 per year tutor, who must be "a uniquely qualified person".
Over the last few weeks, the post has attracted interest throughout the press, with many asking why?
Progressive Approach
Adam Caller, chief executive of a global tutoring firm, which is supporting the family in their quest, said that notwithstanding initial scepticism, he considered the idea "forward-looking", and "advanced".
When he consulted the family, he said they understood the unusual nature of their request, and how young their son is.
But, they explained that they "were unwilling to delay any longer" to get a tutor, as they had waited until their elder sibling was five, and by that stage "cultural influence had by then taken hold".
What precisely does the family refer to by "cultural leaning"?
It's "comprehensive", Adam answered. "The manner you eat, the manner you speak".
He explained the older sibling had picked up "very nuanced, non-verbal cues" from the family, and had adopted their cultural norms. The family told Adam they hoped to prevent history to repeat itself with their younger child.
The plan: To hire a British tutor, who must speak with RP, to shape the baby from day one.
Subtle Influence
"A great deal of the learning at the outset here is kind of acquired indirectly," explained the expert.
It's through this subtle influence that the family are aiming the child will adopt the UK customs they wish to impart.
Adam noted the tutor had to be an individual who attended "the appropriate educational institutions – comparable categories of schools as the family hope to send their son to".
"The educator must be the appropriate candidate, they'll be doing things they don't even know they're doing, simply by nature," he said.
Money No Object
The family told Adam the selected educator should ideally also have knowledge of or passion in equestrian activities, winter sports, artistic pursuits and instrumental training so as to inspire the child in a broad spectrum of interests.
Furthermore though, he said the family desired the tutor to register the child on a range of courses so the child would be "equestrian training and picking up an musical instrument by the time they are approximately three years old".
In the family's view, guiding their son grow into a "British gentleman" will bring about achievement and create opportunities.
"Considering the pros and cons of that, because it's undoubtedly a social class indicator," he adds.
However, despite all this instruction in "English culture", could the child absorb so-called cultural influence from the globally influenced family he is raised by in any case?
"Absolutely", replied he. "The family understand this might not succeed, but they've simply adopted the attitude of, 'why not attempt it and we should start as quickly as we can', because the expense of it is not relevant," he explained.
Impractical
A number of in the education sector who share those doubts.
Another CEO, chief executive of Blue Education, who also offer private tutors, commented that "the development of embracing two identities, or indeed, becoming oneself, is something that must be experienced personally, not designed."
He wrote that he had emigrated from the Far East to the Britain at the time of childhood, and had been educated understanding and living dual heritages. He continued to learn at a prestigious UK institution.
"The concept that a single person can act as a living vessel of English culture, someone who can possibly impart the qualities of a British gentleman upon a infant child, appears optimistic and impractical," he stated.
"Based on my background, engaging a distinctly UK tutor from early childhood will does not necessarily produce the result they want.
"I did not have that kind of mentor, and yet I have been lucky enough to experience many of the situations they desire for their son."
He stated: "The reality is, personal identity should not be forced from the outside; it must be chosen, and it must originate internally."
Acquiring Englishness
Certainly, UK identity is something the CEO thinks can be educated – and sold.
"I believe the reality that the global community regards us in this regard is something that we should be cherishing|valuing|appreciating
